Jewelry Biz Essentials: Pricing, Production, Promotion

Jewelry artists and instructors Luana Coonen, Michael David Sturlin and Jenny Reeves.

Jewelry artists and instructors Luana Coonen, Michael David Sturlin and Jenny Reeves.

Elective

September 26-28, 2016

3 days, 9am - 5pm

$559 + $25 kit

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Instructor: Michael David Sturlin, Jenny Reeves and Luana Coonen

Whether you want to sell your work online or launch a national production line, basic business skills are essential for success. Drawing on the combined experience of 3 working jewelry artists as instructors, this class offers essential information for anyone who wants to sell their own creations. The class covers pricing, promotion, production and more. Learn how to use social media, manage time efficiently, approach galleries and present professional photography. Learn how to develop your line, what galleries are looking for, pricing methods to ensure profitability and how to choose the sales venues that are right for you. Through discussion, hands-on exercises and one-on-one coaching, students create a personalized plan for professional development. 21 hours

Download a PDF of the tool list for this class.